About Us


We are a family of four companies: Heads Up Apparel, Heads Up Boutique, Heads Up Specialties, and Heads Up Shirt Shop.

Heads Up Apparel is an apparel company focusing on spiritwear programs for schools and organizations. We also provide corporate apparel. Our approach is to “partner” with our clients to ensure ease of operation and success for their programs. Since 2008, we have grown exponentially through our attention to client needs and our “down home” style. The backbone of Heads Up Apparel is our 6 Diamond Spiritwear Program which minimizes the time required by spiritwear volunteers and maximizes the success of their programs.

Heads Up Apparel specializes in "turnkey" spiritwear programs... recognizing that spiritwear participants are volunteers. We use our experience and expertise to partner with our clients and guide them through every step of running a successful spiritwear program.

Heads Up Boutique is a personalization boutique in downtown Barrington, Illinois. The boutique features personalized gifts for everyone: babies, household, weddings, holidays, fashion apparel. Additionally, we carry popular brand lines of Mariposa, Vineyard Vines, and Southern Tide.

Heads Up Specialties provides creative and meaningful products and services that support its clients' branding processes. A comprehensive offering includes hundreds of thousands of items which can be customized with a client logo. Our niche, of being a one-stop shop for branding support, is accomplished through the provision of comprehensive product offering, artwork support, warehousing/fulfillment, online stores, and a proven process for on-time delivery. Our job is to match the correct item(s) to each component of a client's branding initiatives.

Heads Up Shirt Shop is the newest member of the Heads Up family. Located at 111 North Cook Street in downtown Barrington, the Heads Up Shirt Shop is a one-stop shop for a single custom t-shirt (or any of about 30 other items) as well as for shirts for the whole team/group/event/family. Turnaround time can be as quick as an hour on single items. Featuring state of the art printing equipment and processes, garments can include photos and any other art provided by the purchaser… or you can browse our hundreds of pages of logos and templates to help create your custom shirt.

Our companies exist to provide positive and simplified experiences for our clients and to provide a fun and positive work environment for our employees. Our core values are to be upbeat, caring, responsive, and trustworthy. We look for clients for whom we can deliver high value through offering simplified solutions, partnership-based relationships, creativity, and who share our passion for spirit and branding.